A good idea that became Car Care Brand No. 1
SONAX is the market leader in car care products in Germany, and one of the leading manufacturers worldwide. The brand is represented in 100 countries around the globe. For more than 60 years, the company has been developing and manufacturing high performance car care products, to satisfy the highest requirements, in Neuburg an der Donau. Whether it’s in motorsports, in the tuning scene or in the world of classic cars: When it comes to the perfect presentation of automobiles, SONAX will always be on hand, for car fans and experts - they even sponsor Red Bull F1!
With 47.6 percent of the votes and a vote increase of more than eight percent over the previous year, we are well ahead of the other manufacturers in this category. As in previous years, readers of the motoring magazine have made it very clear in the reader polls that they have had the best experiences with SONAX products.
The "Auto Zeitung" has been conducting its "Top Brands" reader survey annually since 2009. And since then SONAX is the sole manufacturer to win the "care products" category award.
Best brand in all classes
Germany’s motorists are certainly convinced: When it comes to car care products, SONAX is the best choice. This is also illustrated by the award of “Best Brand 2012”, the convincing reader’s choice of “AUTO BILD”, from which SONAX emerged as clear winner in customer satisfaction, with 75 percent of votes.
The readers of motoring magazine “auto, motor und sport” also associate SONAX with the best experiences: In 2012 SONAX won, for the seventh time in succession, the reader’s choice of “Best Brand”, in this prestigious magazine. Furthermore, SONAX is certainly entitled to call itself “Best Brand 2012”, as it was awarded to SONAX in yet another reader’s poll in the magazine “AUTO ZEITUNG”.
In November 2012, the publishing company “Deutsche Standards Editionen” acknowledged the high prestige and the presence of the SONAX brand; at a multisectoral level; with the prestigious title “Brand of the Century”.